(text only version)
White space is one of the most important ingredients for a powerful design.
But it’s more than that: white space is a prerequisite for your message to be noticed.
Without it, your message would not exist.
White space is what allows the eye to focus.
Glorious, inviting white space that offsets the brightness of your message.
White space that sits there unassumingly, forever in a supporting role.
It doesn’t mind. It exists for one reason and one reason only:
to let your message shine brighter.
Please don’t try to force it into non-existence by piling up graphics and subheads and colors, squeezing in as much content as possible; making use of every available space on a page.
You may not notice, but it will suffer.