“People love sales,” they said. “Just run a 50% off, and the customers will triple, you’ll see!” while you wondered how you could ever make a living if you keep discounting things that take you so much time and effort.
“Your cookies are really good, but expensive,” they said. “How about a 2 for 1 special?” while you were thinking about the extra-costly all-natural ingredients you’d have to give up in order to be able to offer any kind of a discount, let alone a 2 for 1 sale.
“I love your store!” they said, and you almost felt special… until they mentioned that their neighborhood store sells a similar sort of thing, but for MUCH less.
A sale is not the answer.
At least, not when you have put your heart and soul into your product.
“They” are not your right people. And if you have been running into that kind of advice too often lately, you may want to make some adjustments. Not to your prices though. To people that you target to.
Each situation is unique. However, if you know your product or service is unique – even in a very small way – and need some help figuring out how to communicate this, just drop me a line. I am sure we will find more than one way.
Just please don’t fall victim to the 50% off tactic. If that’s how you start off, it will be much more difficult to get out.(This rant on sales continues in this post.)